Money can’t buy happiness? Maybe you’re doing it wrong

Now there’s a new way to shop AND be happy!
Hey everybody! Sorry about the big gap between posts. I’d been feeling a bit under the weather, but I’m back now and feeling more awesome than ever!
So, talking about feeling awesome, we talk a lot about beauty products and celebrities on here. True ‘dat. But, while that’s all interesting stuff, we don’t talk a lot about how we feel about it all. Chances are most of us went through a big wallet binge over the holidays. Maybe you bought gifts for yourself, and others. Maybe you were just trying a little too hard to keep up. It’s OK, I felt pretty guilty about it as well.
They say that money can’t buy you happiness, but have you thought maybe it isn’t all that deep and philosophical? That it’s not about the craziness of consumerism getting out of control? Have you thought… Hey, maybe you’re just doing it wrong…
A 2011 study says as much. In it Elizabeth Dunn of the University of British Columbia, Daniel Gilbert of Harvard, and Timothy Wilson of the University of Virginia came up with 8 golden rules that scientifically make you more happy about spending your hard earned dosh!

Aim to buy an experience, not a thing.

This is something your grandparents told you (or your friend that keeps pitching themselves as some lifestyle guru) and there’s a lot of evidence it’s true. Don’t buy that CC cushion because you want a CC cushion. Buy that CC cushion because it makes you feel more confident.

Buy for others.

Are you feeling guilty about buying that serum that just got released? That’s OK. Because we humans are such social creatures, you can remedy that simply by buying another for your mum. She’ll love it and you’ll feel happier, it’s a win-win!


Buy many small things.

You ever done this? Saved up months to buy some impossibly expensive dress and then after you wore it once you thought to yourself, “hum… That was it?!” The reason? You got used to having it. To delay that feeling, instead of getting one really big thing get lots of cheaper, different things. That way you’re less likely to get bored.


Don’t worry about warranty.

Talking about getting used to a good thing, you also get used to a bad thing. Say, for example, you bought a really nice powder brush, and the handle cracked a bit after a few months. Those things can cost a bundle. So, do you storm back to the store and demand a replacement? Or do you ignore it? Our brains are funny in that, over time, we’ll look at that broken handle as a good thing. Hey, at least no one in the world has a powder brush like yours, right?

Buy now, use later.

This is a bit 50 Shades-ish, but delay of gratification really does make you happier. And not just in bed. Another upshot of this is when buying this way you into making better choices about buying for the future.


Think about the little things.

We all love to pat ourselves on the back every now and then. Who doesn’t want to feel like they figured out something no-one else has. So go ahead and read way into those ingredient lists. When you find that obscure ingredient that’s not good for your skin, that’s reason enough for your brain to go all giggly.

Don’t sweat the small stuff.

Just don’t listen to your brain too much. Obsessing over reviews, ingredients and listicles can mislead you into buying the wrong product. Remember when you found that foundation that everyone said was amazing, but when you tried it, you couldn’t find the right shade and you looked like an orange with hair. But everyone said it was great, right? Wrong. Sometimes you just need to trust your gut.


Follow trends.

But, you know what? Sometimes we just love stuff because other people we know do as well. And that’s OK. Like I said earlier, we humans are social creatures.

So now you know! While it’s not as simple as buying some magic product, there are ways you can spend your way to happiness! Another great excuse to go on a cosmetics shopping spree, if you’ll excuse me!
While I’m gone, I’d love to hear how you guys think when buying cosmetics of your own! Leave your thoughts in the comments below. Tata!

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