Did you know there is like this secret club of the best makeup artists in the world? Yeah, I didn’t know either.
It’s called the Makeup Show, and they hold shows five times a year in NY, Miami, Chicago, Dallas and LA. New products are announced, the best in the business are present and makeup artists around the world generally go nuts. But, for a long time, makeup lovers who aren’t highly credentialed pros, like ourselves, have been mostly shut out of the event.
That is, until last Tuesday.
In New York, makeup mavens James Vincent & Danessa Myricks unveiled the Makeup Show Trend Report. Streamed live for the world to see, they predicted the top makeup trends for the coming year, and showcased new launches and old favorites.
Wanna get the inside scoop?!
Here’s the Makeup Show’s top trends for 2017.
1. Seasons? What seasons?
Everything is moving faster these days with Instagram now driving trends and forcing brands to adapt. What you see on social media now, more often than not, ends up on a cat walk the next week.
2. Eye Gloss is Legit
I keep harping on about eye gloss being hard to maintain, but apparently James Vincent thinks there’s no need, “take a finger and pop it on from crease to lash and you’re good to go. You don’t have to worry about maintaining it, because people expect it to be smudgy and effortless.” Well, there you go…
3. Do it all pigments
I used to laugh at people who used all in one products like “Thin Lizzy” (urgh…) but, in 2017 new products are coming out now that completely disregard this. Take, for instance, Danessa Myrick’s own Cream Colors line. They’re essentially tubes of pigment that you can use on any area of the face. Foundation, blush, highlight, eye shadow, you name it. It can go there.
4. Instagram Makeup is Officially Too Much
Vincent kept going back to how over the top Instagram makeup has gotten. One of his pet peeves was the intense contouring. Instead, this year’s trend (or maybe just the trend makeup artists are pushing against Instagram) is for natural & radiant skin. Vincent recommends putting on blush before layering foundation on top (ooooh… That’s new) and, instead of trying to drag down a line of contour, use a large fan brush to tap under the cheek until you can just see a curve happening.
5. Too much foundation
Myricks and Vincent were hating on Instagram quite a bit during this event. Another of their pet peeves was people guzzling their foundations. Vincent recommended more sheer coverage by starting with a heavier coverage cream foundation around the T-zone and blending out from there (without adding any more, that is). The best way to use less foundation is proper care and use of products before the application of foundation, he said. I’m guessing that means it’s time to pull out that primer you keep forgetting.
6. Layered Blush & Highlights
Ooooh, fancy! Pro makeup artists are now differentiating themselves from Instagram makeup artists by using multiple shades of blush and highlight. Vincent recommends pinks and reds on the apples of the cheeks blended with corals and peaches towards the temples. Myricks recommends making use of bronzer in a more nuanced way by applying it to the whole cheek which reserving the really shiny stuff to edge the top of the cheek bone. I guess the overall trend is for more nuance?
7. Big bold lips are back in!
I’ve always loved big bold lips and both Myricks and Vincent agree! They’re back in! Last year it was all about matte textures and nude lips. This year, stains, tints, lacquers and sticks are gunna get a work out and it’s not just reds. Myricks said people are going to embrace the “spectrum of color like never before”. That means oranges, pinks, purples and even blues are A-OK. Sounds good to me! Now… Where was that neon orange lip lacquer I left lying about…
That’s it for this blog! Let us know if you agree with the Makeup Show in the comments below. Are there trends you see that they haven’t talked about? Do you just hate one or more of the trends they talked about here? I’d love to know!